The coordinates, 45° north 63° west, are the center point in the province of Nova Scotia. These aren't mere numbers. Not any spot on the map. This is Nova Scotia's code. A little removed from the rest, but connected to the world by the waters of the Atlantic. The premium quality of our seafood is inextricably linked to its place of origin and perceived sustainability, so we have purposefully designed a logo that strongly ties our brand to Nova Scotia – in geography and spirit.
In a world that is moving quickly towards demanding better traceability of food products, developing a clear and transparent chain of origin can help further leverage our seafood brand. Nova Scotia Seafood’s logo was designed with traceability in mind – even without any accompanying content, anyone can search for these coordinates and quickly be directed to content that is Nova Scotia, Canada.
If you are interested in speaking with a Nova Scotia Seafood spokesperson, fisherman, chef or seafood expert, please email firstname.lastname@example.org.
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