ARTICLE (September 2016) Nova Scotia, Canada Launches Premium International Seafood Brand

ARTICLE (September 2016) Nova Scotia, Canada Launches Premium International Seafood Brand

September 9, 2016

HALIFAX, Nova Scotia and SHENZHEN, China, Sept. 9, 2016 /PRNewswire/ -- Today, the Canadian Province of Nova Scotia launched a new international seafood brand to market their premium seafood in global markets.

Nova Scotia, Canada Launches Premium International Seafood Brand in China

"Nova Scotia leads the world for high quality fish and seafood, such as lobster and sea cucumbers, all harvested from the cold and pristine waters of the Atlantic Ocean," said Nova Scotia Premier Stephen McNeil. "Nova Scotia is Canada's number one exporter of seafood."

China is a priority market for Nova Scotia, as seafood exports have grown from $14 million in 2009 to $208 million in 2015.

"Nova Scotia seafood is highly sought-after for its wild, premium quality products, exceptional food safety standards, and unmatched taste," said Nova Scotia Fisheries and Aquaculture Minister, Keith Colwell. "Our seafood is handled with the utmost care every step of the way – from the boats to the dock and our processing plants, we ensure it tastes as fresh as the day it was caught."

Nova Scotia is home to a diverse range of superior quality seafood and value added products. The superior flavor of Nova Scotia seafood is prized around the world. Their flavor and premium quality result from the icy temperatures of the surrounding Atlantic Ocean.

Premier Stephen McNeil joins Fisheries and Aquaculture Minister Keith Colwell to launch the new brand in China. The Province of Nova Scotia is hosting a media launch event, today, at the Four Seasons Hotel in Shenzhen to mark the official announcement.

The brand is designed to raise the value and awareness of Nova Scotia seafood through retail, foodservice, and online promotions; marketing collateral; in–bound missions for members of the overseas trade and press; trade shows; out–bound trade missions and advertising.

Nova Scotia seafood's new mark is inspired by nautical design with clean lines and clear type. The coordinates, 45° north 63° west, are the center point in the Province. These aren't mere numbers. Not any spot on the map. This is Nova Scotia's code. A little removed from the rest, but connected to the world by the waters of the Atlantic. Nova Scotia Seafood is as pure as the place it comes from.

"With the Nova Scotia Seafood International Brand, it has never been easier for retailers, chefs, and consumers to source premium quality seafood from Nova Scotia," said Minister Colwell.

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Amanda Langley 

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