September 2016 China: Nova Scotia, Canada Launches Premium International Seafood Brand

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Today, the Canadian Province of Nova Scotia launched a new international seafood brand to market their premium seafood in global markets.

"Nova Scotia leads the world for high quality fish and seafood, such as lobster and sea cucumbers, all harvested from the cold and pristine waters of the Atlantic Ocean", said Nova Scotia Premier Stephen McNeil. "Nova Scotia is Canada's number one exporter of seafood."

China is a priority market for Nova Scotia, as seafood exports have grown from $14 million in 2009 to $208 million in 2015.

"Nova Scotia seafood is highly sought-after for its wild, premium quality products, exceptional food safety standards, and unmatched taste," said Nova Scotia Fisheries and Aquaculture Minister, Keith Colwell. "Our seafood is handled with the utmost care every step of the way – from the boats to the dock and our processing plants, we ensure it tastes as fresh as the day it was caught."

Nova Scotia is home to a diverse range of superior quality seafood and value added products. The superior flavor of Nova Scotia seafood is prized around the world. Their flavor and premium quality result from the icy temperatures of the surrounding Atlantic Ocean.