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March 2, 2017 Halifax: Nova Scotia Launches International Seafood Brand

Nova Scotia Seafood exporters in the province have a new brand, Nova Scotia Seafood, to promote products in international markets.

Establishing an effective seafood brand will help give Nova Scotia a competitive advantage in those key global markets and will also help communicate Nova Scotia's key attributes – exceptional taste and premium quality.

Fisheries and Aquaculture Minister Keith Colwell showcased the new seafood brand today, March 2, at Halifax Stanfield International Airport, where a large amount of Nova Scotia's exports depart for the international marketplace.